About us

Founded by The Apprentice 2018 winner & UK based fashion designer Sian Gabbidon, the idea behind the clothing brand originally derived from Sian’s own personal style. Sian set out to create a fashion bible of bold and bright pieces perfect for party girls who go from waves to raves and love to make a statement.

The aim of each piece is to accentuate the feminine figure and empower the wearer by letting them 'make it their own' through the use of reversible and multiway styles combined with lush hand drawn prints.